Literature and the Media

Literature and the Media

Growing Social Media Influence on Digital Marketing

Convener: Maria do Rosário Lupi Bello

Strand description:

The fundamental aim of this research strand is to study the relationship between literature and different forms of contemporary media, namely television, cinema and new media. This implies the development of different fields of research, such as: the role played by a set of television series produced by the BBC as strong canonical propagators of Anglophone culture; the importance of television, in general, as propagator of Anglophone literature and culture; the implications of the dynamic relationship between Anglophone literature and cinema; the role of transmedia storytelling as representation of various storyworlds through multiple media and to diverse audiences within Anglophone cultures. Researchers will approach selected texts, from traditional literature to contemporary media, including novels, short stories, plays, films, television productions, graphic novels and digital literature as interconnected arenas of human experience and culture.


  • Maria do Rosário Lupi Bello(UAb/CETAPS)
  • Ana Rita Padeira (UAb/CETAPS)
  • Maria da Conceição Castel-Branco (FCSH-NOVA/CETAPS)
  • Maria de Jesus C. Relvas (UAb/CETAPS)
  • Cátia Ferreira (UCP/CECC)
  • Teresa Nunes Pereira (PhD Student/CETAPS)